Taryn Arnold is a Senior Copywriter by trade and a Pretty Good Person by trying. She’s worked for fine companies like Microsoft, Patreon, and more — but not yours. Let’s change that.

No more third person. Hi, I’m Taryn. Thanks so much for stopping by. Below, you’ll see current and past work, some samples of said work, some glowing recommendations from my fan club, and — if I did my job well — the candidate you’ve been looking for.

See my (likely a little outdated) resume in PDF form here.

CURRENTLY:

Head of brand and athlete marketing at grandstand

March 2024 — Present | Remote from Los Angeles, CA

Running marketing, social, content, and brand for a sports-meets-tech start-up, helping athletes build real community and the creator-arm of their businesses.

• Creating and managing 10+ unique athlete brand identities, with tailored content and voices for each.

• Writing all copy for in-app onboarding flow, product surfaces, and app store copy.

• Launched Fan Fund campaign to help athletes raise money for the Olympics, including building microsite, onboarding flow, and scripting and managing creative direction of launch video.

• All social marketing copy and assets for app relaunch, including app store copy, user communications (athlete and fan), and social announcement.

BRAND COPYWRITER & consultant at the one where taryn does contract work

June 2019 — Current | Remote from Los Angeles, CA

Personifying companies through content, word, and brand development.

• Built artist pitch deck for Stem.

• Rewrote and rebuilt homepage, product pages, career + about pages, and created onboarding resources for Community.

• Content creation for homepage, sub pages, and company culture docs, started creator interview show, and launch product walkthrough videos for Buy Me a Coffee.

• Creating voice/tone guidelines and writing webpages for Born’s sister brand, Alkeon.

• Lead copywriting and socials for Super Patron.

The old me:

senior brand copywriter at Front

March 2022 — December 2023 | Remote from Los Angeles, CA

• Wrote copy and partnered with design on 3 multi-channel brand campaigns

• Refreshed full-funnel display ads for multiple audience segments that increased conversion rates

• Acted as the brand studio’s cross-functional editor-in-chief and created voice & tone guidelines

• Overhauled the support team’s writing guidelines that contributed to a 99%+ CSAT

• Executed copy on top-converting web pages including homepage, product page, and 8 new product capability pages

senior Creative: Copy & content at livecontrol

August 2021 — February 2022 | Los Angeles, CA

• Created company-wide brand and writing guidelines

• Lead copy for our in-house agency on sales collateral, enablement materials, decks, and ads

• Drove a full 12-page website overhaul

SENIOR COPYWRITER at MICROSOFT creative brand studio

September 2020 — July 2021 | Remote from Los Angeles, CA

Doing the content creation and words for all things Microsoft, spanning web pages, email campaigns, event branding, and more.

Brand Marketing Manager at Patreon

Feb 2015 — April 2020 | San Francisco, CA

• Owner of all things brand and content, from voice and tone to campaigns and creative projects at Patreon and in-house creative and writing consultant to CEO and company-wide

• Created brand voice and tone guidelines and help company-wide trainings to infuse new brand identity throughout every customer touchpoint

• Started marketing content/blog team, then managed internal content creatives and external consultants

• Spearheaded and led biggest social campaign yearly w/ 75M+ reach

• Helped drive the creation of brand personality and tone during company-wide rebrand

• Created/hosted our podcast, all user-livestream, and monthly newsletter sent to 1M+ worldwide

Writer and Reporter at Tiger Beat

Feb 2014 — Sep 2014 | Los Angeles, CA

Yes, the teen magazine. And yes, I loved it. Interviewer, writer, reporter, and host. Proud recipient of prolonged eye contact and a long wave from the one and only, Rihanna.

Social Media & Event Coordinator at flipswitch

Jul 2012 — May 2013 | Phoenix, AZ

Managed brand social media accounts from ideation to scheduling to analysis. Lead acquisition events and street team. General marketing (and one bad tweet - ask me about it) for a creative marketing agency.

EDUCATION

BA in Communication and Media Studies, Arizona State University

Aug 2008 — May 2012 | Tempe, AZ

You know, college stuff.

SOME OF MY WORK

WHAT THE PEOPLE HAVE TO SAY

ADAM FISHMAN, VP GROWTH AND INTERNATIONAL PRODUCT @ PATREON: “I managed Taryn for 2 years while I was overseeing Patreon's marketing department. I watched Taryn grow from a support representative to a marketing generalist, to a content marketer, and finally to an accomplished brand marketer. Taryn understands customer development, voice, tone, and brand design incredibly well. She managed our social media presence, our community and was the voice of Patreon for several years. She worked with our agencies during a comprehensive re-brand and was an essential leader of that project. She was also a beacon of culture at Patreon for 5+ years. I would love the chance to have Taryn on my team or at my company again!”

SCOTT WALKER, SENIOR WRITER @ MICROSOFT: "Had the pleasure of working with Taryn on creating product promotional content for Microsoft. Has an immensely great attitude that's infectious and, to use that tired-but-accurate descriptor, she's a team player. She's not one to simply phone copy in, but strives to push it and think outside the box. She'll ask strategic, insightful questions and seeks feedback to ensure the content is in the very best place it can be."

GREG JOST, SENIOR BRAND MARKETING MANAGER @ PATREON: “Taryn is the solution to the cookie-cutter marketer. Her sparkling personality, spunky copywriting and cultural radar are tremendous assets to any brand invested in finding a more authentic way of connecting with their audience. During her time at Patreon, she wasn't just a culture-add, but a culture changer, in addition to a great team-player. Any team would be lucky to have her and I hope our paths cross again in the future.”

MINDY DAY, HEAD OF COMMUNITY @ PATREON: “It's no exaggeration to say that Taryn makes everything better. Whenever I got to work with her, I not only looked forward to it but knew I was lucky for getting to work with someone so passionate, generous, and downright talented. We worked together on brainstorming creative programs for content, marketing, and events, which Taryn would be instrumental in everything from the initial idea-finding down to what it should be called and described. She brings joy to every opportunity, is never afraid to roll up her sleeves and get stuck in to a challenge, and always, always helps others. If you get the chance to work with Taryn, do not pass on it.”

LEESA COBLE, EDITOR IN CHEIF @ TIGER BEAT: “From the moment I interviewed Taryn, I knew she was going to be exactly what we were seeking. She was confident and creative. Funny and extroverted. Totally pop culture savvy. She was everything we desired in a reporter, and she did not disappoint. As a fledging writer/reporter, Taryn seamlessly warned the tone and the writing style of the magazines and was quick on her feet on the red carpet. A particular strength of her was brainstorming story ideas. Her ideas were funny, out of the box, and on point. Taryn was also incredible industrious. She had a knack for not only spotting stories that hit out base, but also taking the extra step to secure them. Taryn was also fantastic in working with talent. She has a gift for disarming people. But, even better, she’s not afraid to be silly, self-deprecating, and real, which always brought out the best in the people she was interviewing. Organized and professional, Taryn created relationships with publicists and made many valuable editorial contributions to the print and digital magazines (she’s astute with video executing and editing as well). She was also one of the few people who actively sought feedback. She worked to improve. I highly recommend Taryn for a job in the entertainment, communications, or PR industry — reporting, on air, behind-the-scenes, ideas… I believe she has the capability to do it all. And you’d be lucky to have her.”

Skills

• Copywriting (longform, shortform, UX, UI)

• Brand marketing & management

• Content creation

• Social media

• Campaign management

• Creative writing

• Hosting and public speaking